Sustainability & Ethics
Our commitment.
1. Cultural Stewardship
We believe that Polynesian art is a living heritage, not just a design aesthetic.
* Authenticity: We commit to using traditional motifs (tātatau/tatau) with deep respect for their origins in Polynesian culture.
* Integrity: We ensure that our designs honor the stories of our ancestors and are never used in a way that diminishes their sacred or historical significance.
2. Ocean & Environmental Advocacy
The ocean (Moana) is the lifeblood of the Pacific. We recognize our responsibility to protect the ecosystems that sustained our ancestors for centuries.
* Conservation Partnership: We believe it is our responsibility to use our platform to support ocean conservation efforts, specifically focusing on the preservation of Pacific marine life.
* Sustainable Practices: We strive to minimize our environmental footprint by selecting ethical suppliers and reducing waste in our production and shipping processes.
3. Community Reciprocity
Our brand was born from the strength of community.
* Giving Back: We are committed to supporting the community that we work with by providing a platform and direct contributions.
* Transparency: We maintain open and honest communication with our partners, customers, and the cultural practitioners who inspire our work.
4. Ethical Representation
We represent the Pacific with pride and accuracy.
* Education: Our goal is not just to sell, but to share. We commit to educating our audience on the depth and meaning of Polynesian culture to prevent cultural appropriation and promote genuine appreciation.
5. Responsible Production & Material Integrity
* We believe the quality of our garments should reflect the permanence of the art that inspires them.
* Ethical Sourcing: We partner exclusively with suppliers who provide fair wages, safe working conditions, and transparent supply chains. We do not compromise on the human cost of our creations.
* Material Mindfulness: We prioritize high-quality, durable materials designed for longevity rather than "fast fashion." By creating pieces that last, we reduce the burden of textile waste on our planet’s landfills and oceans.
* Low-Impact Logistics: From our base in Denver to our international shipping partners, we actively seek ways to reduce carbon emissions and utilize recyclable or biodegradable packaging whenever possible.